Another year is coming to an end, how has the year been for you, do you feel your business isn’t moving in the right dirrection? If not then now may be a good moment to make time to contemplate your business strategy. If your business strategy isn't clearly defined you will find it difficult to develop your company and achieve growth.
What is a Business Strategy?
Put simply a business strategy is a long term business plan, typically covering a period of 3-5 years. It defines the objectives and direction of the business. Do not let long term planning put you off, it is very easy to manage your strategy through short term goals and objectives and your strategy is ever evolving.
When selecting a CRM system it is important to firstly realise that this is not about a comparison of features from the various software vendors but recognition that you should make decisions based upon an analysis of your own requirements. This is the first stage in any CRM implementation process and will include investigating the current processes as well as recommending areas where a new system can provide benefits. These requirements should be recorded and form the basis of a system specification document.
The second stage is to identify a shortlist of potential candidates and to circulate the system specification to
Digital Pace has been successful in their specialist application to work as Associate Business Advisers on the Superfast Business Wales project.
Superfast Business Wales offers a range of workshops across Wales providing advice on social media, cloud technology, digital marketing, websites, software, data management and cyber security.
Superfast Business Wales can support your business with a telephone diagnostic, local workshop, 1-to-1 advice to develop your digital plan and a full website review.
I attended a very informative breakfast event today at HSBC in Fulwood, Preston. The event focused on developing growth strategies for Lancashire manufacturers. There were some interesting messages coming from the event, which I have summarised below.
According to the 2014 MHA Manufacturing and Engineering Survey Report:
92% of Manufacturers surveyed are expecting business growth upwards of 10%
62% are expecting an increase in staff numbers
85% of Manufacturers are predicting investment in Research and Development activities
There is a lot of optimism within the sector although the most significant issue is the skills gap
This information was backed up by Darrell Matthews of EEF who
The Lancashire Innovation Network is a European supported project from Regenerate Pennine Lancashire that is available to SME businesses based in Lancashire, defined as the 2 unitary authorities, Blackburn, Blackpool and those authorities in the administrative county of Lancashire. The project aim is to increase levels of innovation within Lancashire small businesses and increase levels of employment. The fund will encourage them to evaluate, consider, commission and implement innovation and technology developments that they may not otherwise have undertaken. A grant is available on a 50% matched basis with up to a £5k contribution from the Lancashire Innovation Network (e.g. £10k total